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 Why fly "mass" first class when, for the same money, you can fly "class” first class.

Passengers who’ve tried those massive new first class sections say that it just doesn’t feel Use first class— with so many other people in the cabin.

That it’s more like flying in a big cafeteria -than in an elegant, exclusive private club. ^ So, if you like your first class service inti- le, consider Swissair's traditional-sized first class. Le Club.

We know how to please you. With exquisite cuisine, served on expensive china. With fresh caviar. With plump pheasant. With the great vintages of Europe. With soft, sophisticated tri- lingual stewardesses who don’t have to be (rained to be gracious. (Beautiful service is in the Swiss blood. Genetic First Class, you might say.) After the initial thrill of flying the big ones wears off, you're going to start thinking about the kind of service you get in ’’mass” first class. And wondering whether you’re getting your money’s worth.

When you decide, call your travel agent for reservations on Swissair, anywhere in the world. Class. Not mass.

Swissair