Page:Anti-mass panphlet.djvu/6

 so long as they are shaped simply by objective conditions (i.e. work situations). What is necessary is the active (subjective) participation of the class itself. Class prejudice is not class consciousness. The class is conscious of its social existence because it seeks to organize itself. The mass is unconscious of its social existence because it is organized by Coca-Cola and IBM. The moral of the story is: the mass is a mass because it is organized as a mass. Don’t be fooled by the brand name. Mass is thinking with your ass.