Page:American Journal of Sociology Volume 3.djvu/675

 SOCIAL CONTROL 66 1

This rift that opens between profession and performance, the nominal and the real, what we recommend to our neighbors and what we adopt for ourselves, we cannot escape. It is the price we pay for using gentle, inobvious forms of control. We can- not manage men by social suggestions, ideals, or valuations, unless these are above them. For sincerity and frankness let one betake himself to Kabyles or Bedouins. Genuineness is not for a society that prefers to maintain its social order by sweet seduction rather than by rude force.

EDWARD ALSWORTH Ross. STANFORD UNIVERSITY, California.