Page:American Journal of Sociology Volume 11.djvu/806

 790 THE AMERICAN JOURNAL OF SOCIOLOGY

the day." A standing sub-line to the title made the same promise. The journal's pages, however, contained nothing of aesthetic interest except the pictorial display. The World's Columbian Exposition Illustrated ran as such until February, 1894.

Out of it grew an illustrated monthly magazine which has endured until the present day. This is called Campbell's Illus- trated Journal. In the number before its change of name an announcement said that in the future the magazine would devote much space to art. In it, however, chief attention has been paid to the various expositions which have followed that of 1893 in America and abroad. In 1900 Mr. Campbell received a gold medal at the Paris exposition. Today his journal is advertised as a high-class illustrated magazine for home reading. But it has never been given a strong literary character, although it has been so conducted as to be a successful business enterprise.

The Graphic, which rose on the World's Fair wave, was broader in scope, and higher in artistic and literary quality, than either of the illustrated papers nominated as exposition journals. It was published by Mr. G. P. Engelhard, who is today a suc- cessful publisher of medical books. During two of the years of its existence it was edited by Mr. J. A. Spencer Dickerson, now publisher of the Baptist paper, the Standard.

Although the Graphic was a national news and general liter- ary weekly, it grew out of a local suburban newspaper owned by Mr. Engelhard. This paper was published in Hyde Park, the suburb in which the grounds for the then projected fair were located. When Hyde Park was annexed to Chicago in 1890, Mr. Engelhard converted his paper for local items into a national illustrated weekly of most general character. At one long jump this change was made, in the hope that, from a start which illus- trating the World's Fair was expected to give the Graphic, a permanent foothold for a nation-wide circulation would be se- cured. When, in 1892, the Graphic absorbed America, which on its part had absorbed the Current, the new journal possessed whatever remnants of strength there were left from all the