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 washing, they must be thrown away, but a washable dress shield, bearing the name of the manufacturer, can be taken to the store and exchanged for a perfect pair, without any question as to where it was bought or what price was paid for it.

"Adulterated, unstandardized drygoods represent the same waste in the household budget as unstandardized, unlabeled canned goods."

"This is all very well for you women who live in the city and can pick and choose among stores, but how about the small city or town woman?" said Mr. Norton.

"She is quite as independent as we are," replied Teresa Moore. "Consider, as an example, the small town or suburban woman and her corset. She has been to the large city store and found a corset made by a standard firm, which suits her figure. She need never wear any other kind; she can order it by mail, or she can insist that the local shopkeeper handle that make of corset or lose her trade. This is true of any other standard article that she wants.

"You sometimes hear people say that when