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 soap or strong cleansers in polishing it, the damaged knife would be made good by the manufacturers. The difference in price of two dollars no doubt represents the better wearing value of the standard metal, and at least it protects the purchaser.

"In our shopping investigations, which covered four mornings, we found that almost invariably the goods pushed by the salespeople or shown most prominently were not standardized wares; they were imitations of standard goods, often so flimsy as to betray the adulteration. By asking for standardized goods, we could secure them. Now there must be a reason for the prominence given the unstandardized goods, and we have decided that the stores make a bigger profit on them, even though the price is less, than on the standardized goods. Therefore, we are not getting so much for our money."

"Just what do you mean by standardized goods?" asked Mr. Norton.

"In fabrics, those which have the name of the maker woven in the border, or printed plainly on the board or carton in which the ma-