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 ern business methods we merchants never give something for nothing. If you receive premiums for buying a certain quantity of groceries, you must pay in the weight or the quality of the groceries. In a certain chain of stores in this city they sell what they call 'Our Own Blend' coffee, which they advertise as pure Mocha and Java. It is sold at thirty-four cents a pound, with a cup and saucer for a premium. Have this coffee analyzed, and you will find that instead of pure Mocha and Java, the blend consists of Mocha, Java and Rio coffee, with chicory, which can be sold at a profit for twenty-five cents. Instead of getting the cup and saucer for nothing, the housekeeper is paying nine cents for them. Now understand, some housekeepers prefer Rio coffee at eighteen or twenty cents a pound, to Mocha and Java at thirty-four. The question at issue is not the flavor of the coffee, but the fact that every housekeeper must pay in some way for the premium 'presented' to her.

"I would advise all housekeepers to read the market reports of foodstuffs. Through these reports they can learn when the market is glut-