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 Advaiti Management Introduction

The purpose of any economic activity or business is value-addition. Whenever a business fails, it is a failure of Management to ensure value- addition. Business fails because of failure to attain this primary goal. Every entrepreneur borrows from society two resources: people and money. One can achieve Value-addition if one can motivate People and the Organisations they may form to work with money borrowed from the Society. Human Resource Management, therefore, occupies the primary position in management. Measurement of value-addition is done in terms of money and reported in terms of profit or Loss. I had the privilege to head these two functions at an Indian Pharmaceutical Company in Mumbai for 30 years. I have recorded in this book my. personal experiences ofa specific period namely from 1964 to 1994.

I was fortunate to have as my boss, Padmabhushan Amrut Vithaldas Mody, who gave me an opportunity to make my experiments and accepted failures or losses as well as benefits arising out of my actions. He was an entrepreneur-Chairman from day one and I was Company Secretary from 1964.

Panini (urferett), the earliest Grammarian in the world, has propagated one idea: He says Swatantrah Karta (Sada: Fall). Literally and grammatically it means the individual is independent. Some verbs and adjectives vary in Sanskrit grammar according to subject (Karta). In the traditional philosophical discussions, this statement of Panini is made in relation to the philosophical position that an individual is free to think and decide on his or her course of action. This liberty of the individual is not restricted to mundane daily life but applies more importantly, in speculation about the nature of life as such, or about the afterlife. It is, therefore, necessary for every individual soul to seek individual salvation. The concept of Free will is acknowledged as a given here. An individual is independent and not bound by any routine, religion, or system of worship. The individual is free to embrace even the atheist position in order to seek and achieve salvation. The liberty of the individual soul is a very important concept to assume and take into account, if one sets out to understand

the behaviour of human beings in India.

Management is a practice which deals with the relations of human beings in their capacity as managers, supervisors, owners, workers, suppliers, buyers and sellers amongst themselves. When we study the behavioural patterns of human beings in their various roles, it is important

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