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उपभोगेनशाम्यती Havisha krishnavartmeva bhuya evabhi vardhate. हविषा कृष्मवर्मेन भूयएवाभिवर्धते Seeking pleasure and still more pleasure leads to desire for more pleasure. The desires do not end. They keep on increasing. As offerings in the yajna or fire adds to the flame and there is no end to desires. By enjoyment you does not give the satiation is a common experience. Man constantly thinks about external things and the external world, gets more interested in external attachments. These external things take so much time that leaves hardly any time to think about his own self. These external things keep their pull on him and one's self-concept is lost. One cannot understand the purpose of one's life, living becomes clueless. Actions do continue to take place. One cannot reconcile one's thoughts and actions. In the process compromises with basic beliefs are made. One has to make efforts to convince one's own conscience. It is therefore necessary to turn the thoughts towards internal feel avoiding the externals. It becomes necessary to keep sanity of behaviour. It becomes all the more necessary to jump into oneself, to concentrate on search for realising who am 'I'. This is not possible without proper efforts to practice this concentration. Mental peace is a need of every individual. One cannot face external threats without this inner peace. One's body and mind are continuously fighting these external waves. When one is busy fighting these external pressures, one has to have a very strong personal assurance about oneself and one's connectivity. The commitment to values one cherishes has to be very strong. For want of such firmness people become distracted. The problem of this professional distract is becoming more and more acute, while to talk about values in life, and their significance for effective performance, was ignored or derided as a matter reserved for preachers and religious discourses. These values were considered a preserve of Saints and Preachers and disdain was shown towards them in professional life. Values became relative to financial status, and money became excuse for perpetrating social wrongs. Wherever this relativity was brought in the new Yayatis came to the fore. Relative values lead to slippery beliefs and convenient truths. Where these values are accepted only at rational level, or logical discussion level there the propensity of those values becoming slippery is more. Ultimately convenience of the moment wins. A student who cheats in the examination hall, a professor who leaks the question papers before examination time, a manager who tells lies and promises things which he cannot deliver, the director indulges in insider trading in company's shares are all examples of the people who 31