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 postulates. We must have it Homespun.

You will not be in a position to create great things in this country by denying its roots. Our basic urge is for the search of self. The aim is to improve oneself and transform oneself. Without transforming individuals you will not succeed in transforming our society. People will not be motivated without such transformation. Inner urge for doing one's job best will not occur. Changing the society by transforming oneself is the method of change in this society. All our social emphasis is on sacrifice and not on self-aggrandisement. People may listen to you but they follow only what you do.

A sanyasi gets maximum respect in this country and the sanyasi takes minimum from the society and returns his utmost back to the society. He does not stay in the same place for long; does not develop any attachment for a place. He gives to the people to a maximum extent and with full fervour. He is,therefore, considered as worthy of first worship. Even today Vivekanand, Gandhi, Vinoba, Jai Prakash, Khan Abdul Gafar Khan, are remembered by the people. Their worthy selflessly working followers are also respected by the people. They were not or are not necessarily wearing saffron clothes. Worship is offered to a sanyasi. He performs obsequious rituals of himself first and then enters the Sanyasashram. He virtually receives a new birth, takes a new name, and a new personality. He sees self in all living beings and his relation to Shiva the ultimate reality. He enjoys and experiences his own enjoyment in the enjoyment of others. People follow the words of such sacrificing people.

Their constant desire is that of 'Giving'. Their influence extends beyond their sect and even their mistakes are ignored. This is so because sacrifice (Tyaga) is considered a major value in Indian thought. Contrary to that philosophical position sacrifice is treated as a matter of joke in our present economic thinking and managerial practices.

People do not work only for bonus or incentive bonus, Industries are not raised, and soldiers do not fight for bonus. Only fuelling desire for wants cannot create enthusiasm for work amongst the workers. A call for performance has to be suborned by some emotional appeal. Inspiring this urge for increasing production, increasing value-addition is the key factor in any managerial success. Keep extraordinary goals before people, they can deliver extra-ordinary results if they are motivated enough.

People working in the field of management feel uncomfortable when I talk about the idea of sacrifice, because according to them such a term does not belong in the canon of their received wisdom. Their 11