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 than of improved mechanical processes, we shall have a demand for a really intelligent periodical literature, for really artistic illustrations, which will make it commercially possible to publish matter that only artificial endowment could support nowadays.

And shall we be content with it? Certainly not; for the new age will still be an age of progress, and the very perfection of the periodical Press will be the greatest of all stimulants to further effort.

Although, in some of their characteristics, they will be greatly ameliorated, advertisements may very likely still constitute one ground of discontent with the newspaper of the future. They sometimes are, in the newspaper of to-day, the subject of complaint not altogether reasonable, because if there were no advertisements there could be no newspapers. At all events, without this powerful source of revenue our newspapers could be neither so cheap nor so liberally conducted as they are; and all the economies of the new age will probably be insufficient to enable newspaper proprietors to dispense with them. The better and the more generously-conducted newspapers are, the more money they spend in the careful collection, editing, printing and illustrating of public information, the more dependent they will become on the revenue from advertising, which is the sinew of journalism; and the more