Page:A history of booksellers, the old and the new.djvu/408

368 the subscribers £5 15s., paid, of course, in weekly or monthly driblets-; and, as 80,000 copies were soon sold, the gross receipts must have reached £460,000. Nearly half this sum, however, went in the agents' allowances for canvassing and delivery. The paper duty alone on this one work was estimated at upwards of £20,000. To this Bible succeeded "The Life of Christ," "Foxe's Martyrs," and the "History of England," all in folio, with copper-plate embellishments; and "Hervey's Meditations," "Bunyan's Pilgrim's Progress," and various other popular works, in octavo.

Six months after he had left his former situation, Hogg died, and the son soon fell into difficulties, and was obliged to relinquish the business, which Kelly immediately purchased, speedily adding to it the trade of Cooke, the owner of No. 17, and thus uniting the two concerns into one.

About the year 1814 the system of printing books from stereotype-plates began to be very generally adopted for large editions, and Kelly at once saw its advantages, but, of course, as in all improvements, the trade set themselves against the innovation, and he had to purchase land at Merton, and erect a foundry of his own, and then, and not till then, the printers relinquished their opposition, and the building was abandoned. It was about this time, in March, 1815, that he very nearly lost a moiety of his fortune through fire. Luckily, upon the outbreak of a fire in the neighbourhood a few days before, he had been alarmed, and had gone straightway to the office of the Phoenix Company, and paid a deposit on the insurance. Before the policy was made out, the whole of his stock was destroyed, but the Phœnix Company paid