Page:A history of booksellers, the old and the new.djvu/407

Rh little room in Paternoster Row, sub-rented from the landlord—a friendly barber. On his small front room he wrote his name, "Thomas Kelly," and by way of advertising his change of position, he generally stood downstairs in the common doorway. To all the "Row" Hogg's able assistant had been known simply as "Thomas," and one old acquaintance actually asked him, "Well, Thomas, who is this Kelly that you have taken up with?"

For the first two years his operations were confined solely to the purchase and sale of miscellaneous books on a small scale, and the limited experiment proved successful. Of "Buchan's Domestic Medicine" he bought one thousand copies in sheets at a low price, and, having prefixed a short memoir of the author, and divided them into numbers or parts, he went out himself in quest of subscribers; and a thousand copies of the "New Week's Preparation" were treated in a like manner and with similar success. Henceforth he resolved to print at his own risk, always adopting the sectional method, and working his books, from first to last, entirely through the hands of his own agents, and the profit he found in this scheme depended almost entirely upon the happy knowledge he possessed of human character, and the cautious foresight with which he was able to select his canvassers. One of the first works he published in this manner was a large Family Bible, edited by J. Mallam, Rector of Hilton, afterwards known as "Kelly's Family Bible." To each of his canvassers he gave stock on credit, worth from twenty to one hundred pounds, ready money was insisted on, and this plan insured a speedy return of capital. The Bible extended to one hundred and seventy-three numbers, and the entire work cost