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 leisure making appliances of the household. Aviation is another time-saver ready to be utilized.

Generally speaking, women control the purchasing power of the modern economic world. It is a brave man who buys another make when his wife wants a Chrysler! Woman's influence primarily is responsible for the rapid development of the American automobile's beauty and comfort. A similar influence inevitably will be exerted in connection with air transport—if women will fly. As they became an important factor in passenger revenue their requirements will be increasingly studied and met.

Conversely, it is my opinion that if the show windows of aviation were made more attractive women in far larger numbers would be lured into the air. Specifically, I mean landing fields and their appurtenances. The average field today is a comfortless place. Too often its approaches and its equipment are uninviting. It