Page:1976 Campaign Strategy Paper.pdf/84

 1 75 30mm DIRECT MAIL

$50,000 in budgeted for Jnnunry and February for direct mail. This will to tho cpproxinnte cost tor the massive mailing and solicitation uhich uill coincide vith the January announcement. Tho production of this first nailing will be contracted out, although it will probe.ny prove both feasible and economical to rotnin c technician rulltino to supervise and coordinato the

direct mail “pact of the campaign.

A nodect mount of money ($5,000) is budgeted monthly for tho continuing coats of npdnting and upgrading our lists. Also, this would probably offset the costs of manner mailings to

past contributors. Another large nailing io budgeted tor Septenbor.

The direct mil effort will to tho basis for our annn given-n campaign. The figures provided hero are very general and night not be realistic. This in the one‘nupect of our budget which should be carefully reviwed and studied by eonoono with direct

null oxyorionco and. omrtiao'.

1975 ram tor Dix-act mm ' $120,000