Page:1976 Campaign Strategy Paper.pdf/74



Carter spends the first two weeks of the month in Georgia meeting with his staff and advisors carefully reviewing every aspect and problem of his campaign.

By this point, he has campaigned heavily in 10–12 states and moderately in 10–12 others. decisions were made in June on a primary strategy. At this point, those decisions are carried one step further as commitments are made on which primaries and. The number of states in a questionable category is hopefully reduced to a smaller and manageable number. Careful plane are made as to how to spend the balance of the year.

Another massive direct mailing out.

Polling in selective states continues.

An advertising agency is retained and the production of basic radio and television spots begins as well as billboards, newspaper mats and other materials. A 30-minute TV program is considered.

Some campaigning.