Page:1976 Campaign Strategy Paper.pdf/57

 1 75 DUNS? Materian and Media.

A total of $50,000 is budgeted ior the month: of January and Februnry to offset the production of becie neterinla to be used during the tine of announcement and to: the first five uonths o: the year. Brochures,

tabloids, buttons and pictures for use by the audio aro included in

the Jammy/Pom figures.

810,000 is budgeted in June to:- edditionel basic mterinls. his would offset the cost of possibly revising end reprinting the basic brochure end/or tebloid.

Beginning in September, the services of an advertising agency are retained. to begin to trnnslato the thrust of the ceapnign into n realistic an) coqrehensive media strategy. nae agency supervises the production a: buic radio and television spots, billboards, newspaper ads and other mtorinls. Special attention is peid to primary states which are perceived as being critical. The production of n 30-minute

TV program is probable.

worlds); with the candidate, the pollster, the press coordinator and the various state coordinators, the agency develops coaprehensive media programs end budgets for each primary stete. n» agency night sub-

contract out portions of their vex-k but will retain absolute control