Page:1976 Campaign Strategy Paper.pdf/50

 MEDIA

NEW HAMPSHIRE

(The New Hampshire media effort will set the stsge for our campaign. Half hour program - 5 weeks of spot TV — statevide radio ~ outdoor— newspaper.)

4 TV Harkots: Boston, Mass. {7 stations), Springfield, Mass. (1),

Lebenon, N.H. (1), Keone-Greonfield-Brattleboro (1).

10 Daily Newspapers

38 Radio Stations

Estimated cost for primary (aedia only) $205,000

FLORIDA

(As on carly prinsry, iz ve ontered o strong bid, Florida would have the some kind of campaign os in New Hampshire.)

11 TV Harkets: Pensacola (3 stations), Daytens (1), Ft. Myers (2), @ninosville (2), Jacksonville (3), Miami (6), Orlendo (3), Panans

City (2), Tollahsssoe (1), Tampa/St. Petersburg (5), Weat Palm Beooh (3). 49 Daily Newspapers

270 Radio Stations

Estimeted cost for primary (nsdia only) $275,000

ILLINOIS (Early prinary, Large effort.) 7TV Markets: Chanpaign/Urbana/Springfield/Decatur/Danville (4),

Chicsgo (7), Peoris (3), Quinoy/Hannibsl (2), Paducah, Ky./Cape Girardeau, Mo./

Harrisburg, Ill. (4), Rockford (3), Davenport, Ie./Rock Island/Holine (3)