Page:1976 Campaign Strategy Paper.pdf/26

 === THE RAPSHOON MEMORANDUM/THEMES/MATERIALS === I thought that Jerry's recent memorandum was excellent in stimulating us to begin to think about these themes which considered together encapsulate who you are, what you represent, and what you hope to do as President. I generally favor the development now of some broad and positive themes which are flexible and do not lock you into a permanent position as relates to issues and political philosophy. This is discussed elsewhere in this memorandum under "Your Image and Posture in the Democratic Party".

In terms of your announcement and the initial months of your campaign, we will need certain campaign materials in reasonable quantities to sustain us through the first few months. We should continually re-evaluate our themes and materials in terms of their effectiveness and for their actual content. Rafshoon needs your approval to proceed to recommend themes and logos for assorted campaign materials to include letterheads, a basic brochure and other things which will be needed at the time you announce.