Page:1976 Campaign Strategy Paper.pdf/19

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The fifth group of people to be contacted are your Egg out-of- state friends who are not necessarily Democrats and not necessarily active in politics but have met you somewhere along the way and had a favorable contact or experience with you. This should be a per-

sonal mailing which asks for their help and financial support.

The last group of people to be contacted are the large number of out-ot-state names that we have accumulated over the last four years. These range from a trooper who drove you several years ago in Ohio to a businessman who met you at a prayer breakfast in Ok- lahoma to a woman that met you at a Democratic meeting in New York. By late November, Steve and I estimate that you will have 13,000- 15,000 names that fall into this broad and very general contact.

They should receive a positive, friendly letter which asks for

help and money.

The logistical requirements for implementing this direct mail effort is considerable. However, I am convinced that much of it can be produced in-house. The "personalized' mailings to the 'key' catagories can be done by us. There are probably good arguments and reasons for doing the mass mailings to our "Georgia Friends” and "Out-of-State“ friends with the halo and advice of a profess- ional mail house. Morris Dees could be tremendously helpful in helping us design our message and making our mailings most effect-

ive. Our names are on cards which are in a form that they can be