Page:1976 Campaign Strategy Paper.pdf/16

 THE ANNOUNCEMENT

I‘ll review the various aspects of your formal announcement in terms of pro-announcement activities, the time and place of announcement. the formal statement itself and post-announcement

activities.

DRE-ANNOUNCEMENT ACTIVITIES

mi will need to develop a system for informing key individuals and certain groups either in advance of your actual announcement or simultaneous with it. For the purpose of discussion, I divide the individuals you should personally talk with and/or notify into several groups. First, there is that group of key indivi- duals who are politically significant or who are potential large contributors, are friends of yours, and who will be flattered and Possibly persuaded to support your candidacy because you have chosen to personally confide in them. The time involVed to do this. of course. is considerable, but we need to develop a list of these key individuals and start talking with then. The rule of thumb that I would suggest is that we tell people who will be complimented to be told personally of your plans and who cannot use knowledge of your plans against you. The persons I am talking about here are the Charles Bludhorns, the Morris Does. the John

Wests and the Silvio Dupuis.

The second group are politically significant people who yen know