Page:1976 Campaign Strategy Paper.pdf/110

 l.

VII-7311A ERMA!!! 0? mm STATES

This should not be construed ee. e {in budget not even I deﬁnite male

plan. It is hwuer, an overview of the uedie situation in each of

the print?! out".

mt ye here clone 1: outline aedle feet: for out out" giving you en

idee of which ere the TV market: in each lute. km W dolly new-peyote, and here new :edlo union: there ere. This on one be used a n overview of the Vpe of hovel a candidate hoe to also end to when in

order to get animus coverage on the local level.

Minot-note, we have outlined whet a credible no“: effort would out by an“. Ye no: credible.... not exit-ennui"... not one of the am

level used in the 1970 Governor's reee. But we feel it would be adequate.

Beneaber, ve do not “waste going into «ch of these mu. .... we use uerely owing vb“. it would cost to do no. Thi- deeielon vlll he node

Mb 1.“: n

In genersl our penile. strategy vonlrl be: 1) Use of a 30—minute candid ‘N program. 2) A spot W ewpeigpumtllising the weeks of epoi. TV in the only primal" sud three veeke 1n the leter onee except in selected atetee.

3) Very localized radio spot.- ln out: onto.

4) Newspaper and ouwoor.

The following in the emery in order of wineries held. 0e: generel phll- osoptw he: been to go heavier in the only priwiee....vhen we have 3 none

magnition probln....end then go slightly lighter in later pawl”