Page:1954 Juvenile Delinquency Testimony.pdf/211

Rh Mrs. . We certainly are. And we would love to help you do it.

Here is an editovial by Dr. Polling.

Mr. . Will you please leave those with us?

Mrs. . Yes.

The. Mrs, Meyer 1s leaving this material for the files, as the Chair understands it. Let that be exhibit No. 25,

(The material was marked "Exhibit No. 25," and is on file with the subcommittee.)

Mrs. . Would you like to see the dramatic story of the largest selling magazines in the world, as compared to any other publishers?

The. We will receive those for the record, Mrs. Meyer.

Mrs. . I refer to this list showing the newsstand sales of all the leadiuy magazines.

Mr. . May I say, sir, that our primary purpose in appear- ing before the committee is to show that by publishing good camics, we not only outsell all other publishers of comics of all kinds, bute that we have parental aceeptanee, which is indicated by subscriptions which run ayer a million a year, which are a dollar apieee. That is, maany dollars a year in subscriptions, and the Dell policy is to pub- lish goodeomics. Dell comics are gaod comics,

Asan editor T handle approximately a third of these comies. I ean say that we publish what we believe to be good comies and not what we know may be doubtful eomies.

Mrs. . If there is any question of doubt I do not want it.

Senator. I was just going to ask the question which your statement embraced. If I may ask yon one other thing, Do you feel that the competition, if such it be, from the horrers and the crime comics, to any great extent affects your business ¢

Mrs. . No. In fact, from time to time we run into periods where we have 100 men out on the road representing ns, wlio would write us and tell us, this love comiie is selling and this other one, and why don't we get into it. We just ignore the field.

Senator. You do not feel it is competition?

Mrs. . We don't.

Senator. It is a different field in a sense?

Mrs. . It certainly is, and I don't think it is profitable. All these people do is put them out and they have to take them back inagain. TJ think alt they do is earn a salary and help the paper man anc the printer.

Mr. . What did you say your monthly sales were?

Mrs. . We print approximately 30 million comics a month. We sell over 25 million.

Mr. . These are the ones that sell for 10 cents?

Mrs. . For 10 cents, and we have some 25-cent ones, too,

Mr. . None of them have ads, do they?

Mrs. . We will only take ads in 10 monthly magazines. We will take only cover ads. We censor the ads. We take ads from Gen- eral Foods and Mars. We are running an ad for Marg chocolates, They are all national advertising. We won't take anything but na- tional advertising, no mail-order advertising whatsoever.

Mr. . Most of our books appear without any advertising at all. This 25-cent issue has no advertising in it.