Page:1954 Juvenile Delinquency Testimony.pdf/205

Rh Mr. . Whom have you rented it to the last year?

Mr. . As I told you, I don't think I rented it to anybody. If we did rent itI don't want to be held, because I didn't anticipate this type of questioningbut I don't think we rented it to anybody. We may have. If we did, it was someone without question of material.

Senator. How is that list compiled?

Mr. . If you notice on the coupon, they send the coupon in, and that is the list. There are four pages missing in that folder; the front page which says a complete list of hooks, and on the second page is an ad for this book. On the next to the last page is another list, which is a coupon list. On the back is an address, and [think there is an advertising message. The second page isanad for this book. The front page only lists the book, no advertising. On the back page ts an udvertising message and a report of the address. Apparently, you did not get the full booklet there. I can send one.

The. If you had rented it, there would have been nothing illegal about that; would there?

Mr. . No, sir.

The. This material was all yours?

Mr. . Yes; it is al] our material. But, if a child accidentally gets a circular for a book describing a sex book or manual, and the parents see it, the parents become annoyed and complain about it.

Mr. . Have you received any complaints?

Mr. . We have received no complaints in the last year. We didn't get the complaint directly. The publisher, or whoever it was, got the complaint and forwarded the names to us, "Please remove these names from your list, because we got a complaint about the re- ceipt of this circular."

Mr. . It was your own circular?

Mr. . No, When the person on the list received the circular, and the parent complainedthere were only a handfulithey com- plained to the advertiser who bought the list. So, the advertiser, in turn, said "these people de not want to receive literature of any kind, und they have instructed us to remove the name from the list." So we removed it, and sinee it gave us this nuisance, we said, "no more; we are discontinuing this," and we have no longer rented these names to anybody.

Mr. . Your coupon, here. does not indicate that the person who is buying the book must state the name; does it? The name need not be stated on the coupon? There is no room for the person buying one of your books such as "The Art of Love."

Mr. . What name? His name?

Mr. . He does not have to state his age.

Mr. . I think in this one it may not be. Tam not sure. But we don't send that to adults, I think, at one time, on one booka drawing instruction bookwe used to carry on it, "Not sent to anyone over 21."

We hardly ever advertise this book any more.

Senator. Not sent to anyone over 21?

Mr. . No; under 21; I am sorry.

Mr. . You do not use your mailing lists compiled from comic book advertisements for sending this out?

Mr. . No.