Page:1954 Juvenile Delinquency Testimony.pdf/204

192 Mr. . No, it does not.

Mr. . The one that is complete would list books for children and books for adults?

Mr. . That is right.

Mr. . It has your books for children and juveniles in it?

Mr. . Yes.

Mr. . I would like to introduce that.

Senator. That will become part of the record at this point. Let it be exhibit No. 24.

(The document referred ta was marked, Exhibit No. 24,” and is on file with the subcommittee.)

Mr. . That does not go to children. It goes to adults.

Mr. . When you get your response to advertisements such as this, and your Birdman and comic books, do you utilize the names you receive that way for direct mail advertising of your total books?

Mr. . As of some time last yearthat is perhaps early last year, we discontinued the renting of names to anybody on our books, regardless on what subject it is, and we have no longer rented those books for any type of publications.

Mr. . Those names.

Mr. . Those names, for any type of publication or product that is at all objectionable.

Mr. . Theretofore, you did rent them?

Mr. . Heretofore we were not as discerning, or not as alert to check the type of mailing of books on this list. But as of March of 1953, 1 think, we discontinued as such. If we do rent a name, it may be for subscription to Life or Time. There are not many rentals of that kind. We ourselves do not mail to our own juveniles the names of any products; we do not mail to them.

Mr. . Theretofore, you rented to persons who, you say, sent out objectionable material?

Mr. . I didn't say that. I say in the province of this com- mittee, it might be considered controversial in the sense thatis this good stulf, or is it bad stuff? I don't say we did, but I say we dis- continued any rental, We ourselves never did.

Mr. . What kind of material was it?

Mr. . I don't know, It may have been a booka sex book for another company who rented our list. This is about the only type of publication.

Mr. . That list would have been secured through a comic book; is that it?

Mr. . That is right. Our comic books we did not rent. I am talking about the general list. These names are on stencils. There are metal stencils which are held in a letter shop. We rented some names to a company, I think it was on a book, and accidentally the letter shopthese are in trays, there are 400 names in a tray accidentally one of the letter-shop employees picked a tray of 400 children and they must have gotten some kindI don't recall, it must have been a sex hook, an honest to goodnessnothing objectionable per se in the book itself. They may have gotten it, and we got some inquiries about if, and we decided we would no longer rent these names to anybody, mistake or mistake, The revenue is very small. The total annual revenue may come to $2,000 or $3,000, It is an insig- nificant revenue.