Page:1954 Juvenile Delinquency Testimony.pdf/116

104 Senator. You have indicated by whatI hope you will forgive me if I suggestseems to be a bit of self-righteousness, that your motivation was bringing "enjoyment"is that the word you used?

Mr. . Yes, sir.

Senator. To the readers of these publications. You do nel mean to disassociate ihe profit motive entirely, do you?

Mr. . Certainly not.

Senator. Without asking you to delineate as between the two, we might say there is x combi nation of both, is there not ¢

Mr. . No question about it.

Senator. Is there anything else that you would like to say to us with respect to your business | and the maiters that we are inquiring into here?

Mr. . I don't believe so.

Senator. I would like to ask 1 or 2 questions,

The. You may proceed, Senator,

Senator. Mr. Gaines, I had heard that your father really did not have horror and crime comics. When he had the business he printed things that were really funny, and stories of the Bible, but you are the one that started out this crime and horror business.

Mr. . I did not start crime; I started horror.

Senator. Who started crime?

Mr. . I really don't know.

Senator. Anyway, you are the one who, after you took over your father's business in 1947, you started this sort of thing here. This is the May edition of Horror.

Mr. . I started what we call our new-trend magazines in 1950.

Senator. How many of these things do you sell a month, Mr. Gaines?

Mr. . It varies. We have an advertising guaranty of 1,500,000 a month for our entire group.

Senator. That is for all the Entertaining Comics, of which Shock is one of them? How do you distribute these, Mr. Gaines?

Mr. . I have a national distributor. There are roughly 10 individual national distributors which handle roughly half of the magazines. The other half is handled by American News.

The 1 of the 10 that I have is Leader News Co.

Senator. That is a distributer. Then do they sell to wholesalers?

Mr. . They in turn sell to seven-hundred-odd wholesalers around the country.

Senator. The wholesalers then pass it out to the retailers, the drug stores, and newsstands; is that right?

Mr. . That is right.

Senator. They are all sold on a consignment basis?

Mr. . They are all returnable.

Senator. S0 your magazines along with what other wholesaler may be handling, are taken in a package to the retailer and left there and he is supposed to put them on his stand and sell them?

Mr. . Yes.

Senator. And if he does not sell them, or does not display them, then he is liable to get another retailer?