Instructions in Spirella Corsetry/Chapter 4

Chapter 4: The Demonstration of the Spirella Stay
1. You have become a Spirella corsetiere with an earnest de- sire to build a permanent business for yourself. You have, then, a definite result to achieve. To accomplish this, master each suc- cessive step as it is presented to you.

2.	Your specific work is to serve Spirella, corsets. The Spirella stay is their foundation. The proper demonstration of this stay, is the first important step to be mastered. By memorizing the pre- pared demonstration of the Spirella stay, you use it naturally and convincingly as a part of your interview with each client.

3. When the stay is inserted in the corset the concave side is placed toward the body. This is done to offer the greatest re- sistance against movements  of the body. Should the client take the stay in her hand while you are demonstrating it, explain this to her, so that she will bend it only in the right direction.



[Curve the stay edgewise.]	Can a flat stay do this? Certainly not. You see it can adjust itself to any curved seam. Because it can bend edgewise, a curved seam does, not cause a Spirella stay to turn on edge. This makes your corset more comfortable and also more durable because the cloth is not continually strained over a sharp edge. {[rule|width=25%}}

can bend or stoop in any direction&mdash;even lie down in your corset, and still be perfectly comfortable. When you wear a Spirella corset you never have the uncomfortable feeling of a bent or broken stay poking into your body.

[Twist the stay completely around.] Can you twist a flat stay like this? In manufactur- ing the Spirella stay, a great amount of torsional strength is developed in it. Torsianal strength is s that quality which re-acts against a twist. This makes the stay resilient. This resiliency of the stay causes the corset to keep its shape. When you take off your Spirella corset, it immedi- ately resumes its original shape, thereby retaining all the original value in the design. When you put it on again, it produces the same good figure lines that it gave you when it was new. This shape-retaining quality lasts as long as the corset.

[Twist the stay half-way around, bending it sidewise at the same time. Then let it spring up-right.] See how this stay re- sumes its original position. Its torsional strength gives the stay supporting power, amply sufficient to keep your figure erect and trim. Incorporating this stay in the cloth foundation of the cor- set increases its supporting power.

[Compress the stay lengthwise.]	See how the stay shortens un- der pressure. This prevents the ends of the stay from pushing through the cloth. Of course this means greater durability in the corset, as well as less wear on your other garments, especially un- der the arm.

[Hold the stay upright.]	Notice the finish an this stay. This plating is a special process which The Spirella Com- pany guarantees against rust, therefore you can launder

[Hold up your sample of Spirella side by side with a piece of flat stay.] Notice the difference in ventilation between these two stays! Much of the body's impurities are eliminated through the pores of the skin. A Spirella